SHOES MASTER Magazine Vol.41 2024 SPRING/SUMMER

"SHOES MASTER" vol.41 Spring/Summer 2024 issue (on sale March 29, 2024) Feature summary

Since its launch in the spring of 2004, the shoes and sneaker magazine "SHOES MASTER" has been published twice a year, at the end of March and September. This issue, the 41st in the series, is a special feature for the 20th anniversary of the magazine's launch, entitled "Japanese Brand Sneakers" (Part 1), and features "Asics" and "Mizuno". In addition, we will deliver the latest sneaker topics for spring and summer. A total of 270 pages.

[Feature]
20th Anniversary Special Project
"Japanese Brand Sneakers Part 1"
Nike, Adidas, New Balance, Puma, Reebok. More recently, Hoka, On, Salomon. It is an undeniable fact that the sneaker scene has been driven by Western sports brands, and this trend will probably not change in the future. However, Japanese brands are not giving up. In particular, the presence of major Japanese sports brands such as Asics and Mizuno in the sneaker scene is relatively increasing, and independent brands that captivate sneakers both in Japan and abroad with their original ideas are being born one after another from all over Japan. It's hard to see where the grass is. Shouldn't SHOES MASTER, a media outlet originating from Japan, pay more attention to Japanese brands? This is the idea behind the special feature "Japanese Brand Sneakers."
This special feature will be delivered in two consecutive issues as a special project for the 20th anniversary of the launch of "SHOES MASTER". In this first part, we will feature two of Japan's leading sports brands, "Asics" and "Mizuno". Together with key people from the shops that have strong relationships with each brand, we will visit the headquarters of each company and get to the heart of their appeal.

JAPANESE BRANDS #01 ASICS
Visit the heart of ASICS with Tomoyuki Kojima of Atmos / What is the "Sports Engineering Research Institute" that is the core of ASICS' research and development / Behind the scenes of ASICS' manufacturing / Visit the archive hall where the masterpieces of the past sleep / Tomoyuki Kojima's "My Best ASICS"

JAPANESE BRANDS #02 MIZUNO
Explore the past, present and future of Mizuno with Hideyuki Kunii of Mita Sneakers / What is the Mizuno Engine, the hub for innovation? / Behind the scenes of Mizuno's manufacturing / Talking with key people about Mizuno's present and future / Archive of Mizuno's classic sneakers / Hideyuki Kunii's "My Best Mizuno"

[Special Close-up]
ASICS SportStyle 2024 S/S Best Selection
ASICS sports style special model
Mizuno Sportstyle 2024 S/S Best Selection
This is the ultimate collaboration model that will become Mizuno's new standard model.
The future of ABC-MART GRAND STAGE
Third interview with ABC-Mart's President Noguchi after seven years
Salomon Sportstyle
Salomon staff interview from France and recommended models

＜OTHER CONTENTS＞
CLOSE UP “BRAND” NEW ITEMS New models from 40 brands carefully selected by the editorial department
NIKE SPORTSTYLE / adidas Originals / New Balance / PUMA / VANS / HOKA / On etc.
CLOSE UP “SHOP” NEW ITEMS Exclusive models from 9 shops carefully selected by the editorial department
EDITOR'S SELECT: The 13 best models of the season, selected by the editorial team
2024 S/S COMPLETE CATALOG 2024 Spring/Summer Latest Sneaker Catalog