The PUMA MIJ collection is PUMA's pinnacle of ``MADE IN JAPAN'' products, using carefully selected materials and produced in domestic factories.
The concept of PUMA MIJ is not just to reproduce masterpieces, but to ``arrange them in a Japanese style'' with ``a commitment unique to Japan'' and select materials to maximize the appeal of materials originating from Japan. To produce.
From the moment you hold them in your hands, you can feel the deep flavor of Japanese-made shoes, and you can feel the craftsmanship of the craftsmen who have accumulated skills from the quality of the finish, the texture of the leather, and the difference in color and gloss, adding Japanese beauty to heritage. It has an attractive finish unique to PUMA MIJ.
``SLIPSTREAM'' basketball shoes were introduced in 1987. Red Fur's "THE BEAST LO", which appeared as a lifestyle model in 1988, has finally been reprinted as MADE IN JAPAN to commemorate the 35th anniversary of SLIP STREAM.
The red fur model is the only type of "THE BEAST" without a leopard print, and it is the first model in PUMA's history since the "Takumi Collection", which was first reprinted as a 25th anniversary model in 2013.
To create this special model, the upper is made of premium Harako (haired leather) imported from Italy. The surrounding trimmings are made from smooth leather created using the skills of leather craftsmen in Himeji, Japan's largest leather industry area, and the matte finish is intentionally made to accentuate the red fur. In addition, fur material has individual differences in the hair flow of each piece of raw hide, so expert cutting skills are used to ensure that the hair is evenly oriented at the product stage, and each piece is carefully cut to prevent it from getting caught when hanging. It is molded.
Although they are based on basketball shoes, they are particular about the design balance that can only be achieved by being made in Japan, with an emphasis on the beauty of a clean silhouette when worn. Regarding the insole, we have adopted a cup insole that fits the round shape of the human foot, providing a better fit and feeling of fit, and fully expressing MIJ's commitment to the utmost.
In this product, unlike the previous reprint, the circular part (pivot zone) located at the front and rear of the outsole is finished in a single red color, and the "SLIP STREAM" logo is adopted on the side to commemorate the 35th anniversary of its birth. This is a special limited edition model that has been revived.