Reebok x KICKS LAB. INSTAPUMP FURY OG BLACK/HYPER GREEN/SCARLET [ULTIMATE HYBRID]

We are pleased to announce the release of a special model, Reebok x KICKS LAB. INSTAPUMP FURY OG "ULTIMATE HYBRID", created in collaboration between KICKS LAB., a premium sneaker boutique based in Harajuku, Tokyo, the mecca of Japanese street fashion, and Reebok, a global fitness lifestyle brand with over 100 years of history.
The latest collaboration model, Reebok x KICKS LAB. INSTAPUMP FURY OG "ULTIMATE HYBRID", was born from the casual line Reebok CLASSIC, which combines Reebok's archive of classic sneakers from the past with modern trends. It uses Reebok's popular model, the INSTAPUMP FURY, as its base model and inherits the concept of the Reebok x KICKS LAB. FURYLITE "ULTIMATE HYBRID" released in 2017.
Based on Reebok's basketball shoes "PUMP" released at the end of the 1980s, the shoes have been improved so that they can be pumped up "instantly." The name "INSTAPUMP FURY" was added to the word "fury," which means intense anger, based on the fiery image of the shoes' first color, citron.
For this collaboration model, the colors of the five original models of the "INSTAPUMP FURY" released in the 90s, starting with citron, are sampled and asymmetrically arranged on the upper, tongue, heel, sole, and other parts. This design concept of "fusion of originals" allows sneaker fans who are familiar with the original "INSTAPUMP FURY" models to directly feel the heat of the sneaker boom of the 90s and to rediscover the power of each of the combined colors. Also, for those who are not familiar with the boom of that time, the exquisite balance of the multi-colored color scheme makes this model appealing to high fashion sense.



[Comment from Steven Smith]
The original "INSTAPUMP FURY" was designed by Steven Smith, a master sneaker designer. Here is what Steven had to say about this collaboration model.

"I think it's a really exciting variation. All the OG color markups are pretty radical colorways. It's always interesting to see other creators put a new spin on something I've done. It feels really good. It's a whole new way of looking at the past and creating the future. It's always amazing to see other people take my original designs and push them to a level beyond what I could have imagined back then. Well done, KICKS LAB!"



Material: Synthetic fiber Country of origin: Vietnam