"SHOES MASTER Magazine" Vol.43

Since its launch in the spring of 2004, the shoes and sneaker magazine SHOES MASTER has been published twice a year, at the end of March and September. This issue, the 43rd in the series, features atmos, which is celebrating its 25th anniversary. The special feature covers the past, present, and future of atmos, a brand that has led Japan's sneaker culture at the forefront. In addition, the 260-page feature brings you the latest spring and summer sneaker topics, including new models from 32 brands carefully selected by the editorial department and exclusive models from 9 shops.

[Special Feature] Atmos's past and future as it celebrates its 25th anniversary.
Going back a quarter century, "atmos" opened in Harajuku, Tokyo in 2000 as a pioneer of proposal-based sneaker select shops. The store, with only 55 carefully selected sneakers neatly lined up on box shelves, was like an art gallery, and stood out from the cluttered parallel import stores around it. This year, "atmos" celebrated its 25th anniversary. No one would have expected at the time that that small shop would later grow into one of Japan's leading sneaker shops. The sneaker industry is full of ups and downs. It is no easy feat to continue to be supported for such a long period of time for 25 years. This time, we will focus on the present, past, and future of "atmos" and approach the essence of its appeal from three angles: "Current status of store expansion in Japan and Southeast Asia," "New products for spring 2025," and "Archive of past masterpieces."

[Special Feature] Working Shoes are Beautiful. Shoes for working people are beautiful.
Working shoes are designed to protect the feet in dangerous work environments. In recent years, they have become popular not only among workers, but also among outdoor enthusiasts and bikers, and many people enjoy wearing them as sneakers. We will introduce popular models from Asics, Mizuno, and Converse.

[Special Close-up]
ASICS SportStyle's vision for the future
Where is ASICS sports style headed from here?
Mizuno Sportstyle Best Selection & GORE-TEX Brand
Latest model and partnership with Gore-Tex brand
ABC-MART GRAND STAGE GINZA
A new flagship store will be born, standing at the top of Japan's approximately 1,000 stores

[Regular Project]
CLOSE UP “BRAND” NEW ITEMS New models from 32 brands carefully selected by the editorial department
NIKE SPORTSWEAR / adidas / New Balance / PUMA / VANS / Salomon Sportstyle etc.
CLOSE UP “SHOP” NEW ITEMS Exclusive models from 9 shops carefully selected by the editorial department
EDITOR'S SELECT: The 15 best models of the season, selected by the editorial team
2025 S/S COMPLETE CATALOG 2025 Spring/Summer Latest Sneaker Catalog

Release date: Monday, March 31, 2025
>> SHOES MASTER Magazine Vol.43 ¥990

Official website: www.shoesmaster.jp/