le coq sportif EUREKA OG DZ [le coq sportif x KICKS LAB. x Dez Einswell]

Based in Harajuku, the mecca of Japanese street fashion, KICKS LAB. is a premium sneaker boutique that spreads Japanese sneaker culture to the world, and two LA-based artists Dez Einswell and Steven Harrington In addition, the special models <EUREKA OG DZ> and <LCS R 1000 SH>, which were created through collaboration across three countries with <le coq sportif>, the oldest sports manufacturer in France, which was born in 1882, will be released. .

With the common concept of [Road Trippin'] (= travel), <Dez Einswell> adopts one of the standard models <EUREKA OG> as the base model, and imagines hiking walking in the rich nature of California. Under the theme of [Sky Line], the colors of the deep earth and the clear sky are expressed in brown and blue, respectively.

The side and insole have a character pattern that can be said to be the icon of <Dez Einswell>, and a special model unique to him has been completed.


"Dez Einswell" is an LA-based artist who designs a variety of products, from sneakers and T-shirts to figures, furniture, record jackets, and magazines. He has collaborated with KICKS LAB. not only on sneakers but also on BE@RBRICK designs in the past, and the KICKS LAB. store also has a mural (mural) that he worked on when he visited Japan.



“KICK LAB.”, located in Harajuku Tokyo, the center of Japanese street fashion, who keep developing the Japanese sneaker culture to the world.
“Dez Einswell” and “Steven Harrington”, two artists based in LA. “Le coq sportif”, a France origin athletic brand that has the longest history in the world from 1882. These three across the countries come together and are going to release Special models “EUREKA OG DZ” and “LCS R 1000 SH”.
The concept of the collaboration is “Road Trippin'”. Dez Einswell chose le coq sportif's standard item EUREKA OG for this collaboration. His theme is “Sky Line” which was inspired from hiking through the great nature of California. Colors of the deep earth and the transparent sky are expressed as brown and blue and these contrasting colors are applied to EUREKA OG in perfect balance.
His iconic original characters are featured on side of the upper and the midsole.
This is literally his very unique special model.On the other hand, Steven Harrington chose LCS R 1000 which is also known for their standard item. His theme is “Faces and Places”. This inspiration comes from the meeting people through the daily journey in the city and the nature. He expresses this theme in the vivid combination of turquoise blue and black. This is a very good contrast to Dez Einswell's design. This model features Steven Harrington's iconic original characters drawn on side of the upper and the midsole just like Dez Einswell's one.